Hilton Mobile App Increases Productivity while Reducing Costs
Food and beverage hotel teams rarely sit still. They are back-of-house, in the kitchen, or on the service floor with guests. And like most line-level team members, these individuals often need important and timely information to satisfy customers and do their jobs successfully.
Hilton recognized the challenges and teamed with Ietal to strategize and modernize their information delivery approach. The goals included:
- Providing food and beverage teams easy access to accurate and up-to-date information,
- Improving effectiveness of visual learning while decreasing language barriers, and
- Bringing value to owners and general managers (GMs) in hotels worldwide.
Introducing Hilton F&B(i) Mobile App
Information accessible to hotel GMs only in printed formats or through static PDFs is now available for managers and their teams on a dynamic, mobile-friendly platform. By not printing this information, each hotel location saves approximately $400 per edition – delivering a potential savings for combined Hilton franchises of approximately $2 million globally.
Using the app, GMs and team members can access information on any mobile device or desktop when and where they need it. Some of the content includes:
- Operations Guides
- Recipes and Preparation Guides
- How-to Videos
- Food Safety Information
- Quality Assurance Checklists
Usability is increased through strategic communications and functional features that include:
- Improved organizational structure
- Streamlined written communications
- Strategic linking to additional resources
- Global search functionality
- On-the-fly translations in 8 languages
GMs and Team Members Give F&B(i) App High Marks
The mobile app is currently available for Hampton by Hilton, Tru by Hilton, and Homewood Suites by Hilton with other brands coming online in Q4 2017.
F&B(i) was previewed by Hampton hotels and 83% of GMs said that their team members were positive about the new mobile app; 82% responded that they thought the app would help them personally be more productive.
“I like that F&B(i) is available at any time and you can search easily at your fingertips.”
– Hampton GM participating in early testing
“So excited this was implemented! My team and I LOVED this!!!”
– Megan, Hampton GM
The F&B(i) app is available from Google Play, Apple App Store, or Amazon AppStore. The app is free. Additionally, the information can be viewed via desktop at fnbibyhilton.com. Users must have their property’s hotel code to login and view the content.
About Ietal Communication and Design
We are in the business of engaging others through the use of strategic communication and design. Whether commitment comes in the form of a sale or a smile, our goal is to win loyalty for our clients.
Successful engagement feels effortless — like magic — but it’s actually a very intentional process fueled by preparation and collaboration.
Want to know more? Contact us.
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