Ietal Riverfront Menu Sign

Some said it could not be done. So Riverfront Development Corp called on Ietal and posed the challenge.

“We want to open the doors to Riverfront Bar & Grill. We need branding, signage, menu development and uniforms — and we need it all complete and ready to roll in a month. Can you do it?”

Teri Rhodes White, Ietal founder, considered our current workload and quickly contemplated the obstacles and opportunities for quick turns and efficiencies and then answered, “yes”.

A month later, the doors indeed opened — all elements beautifully in place. A year later, Riverfront Bar & Grill entered its second successful year as diners eat, drink and enjoy being merry on the Mighty Mississippi. Next time you’re in Downtown Memphis, we’d suggest you try the Beale Street Bologna sandwich topped with pimento cheese. Yum.

“You and your team have provided just the type of creative energy and follow through that I needed. I am exceptionally pleased.” — Dorchelle Spence, Riverfront Development Corp

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Update: Riverfront Bar & Grill was replaced in 2017 by The Front Porch. There is no new location for Riverfront.

About Ietal Communication and Design

We are in the business of engaging others through the use of strategic communication and design. Whether commitment comes in the form of a sale or a smile, our goal is to win loyalty for our clients.

Successful engagement feels effortless — like magic — but it’s actually a very intentional process fueled by preparation and collaboration.

Want to know more? Contact us.


Primary Contact  |  901.209.9868  |  P.O. Box 381334, Germantown, TN 38138